DOCFEST LOGO
Logo designed for the San Francisco Independent Film Festival 2009 documentary season, taking place at the Roxie Cinema in the San Francisco Mission District.
Goal: To evoke the spirit of independent cinema in the Bay Area. Dziga Vertov's camera eye from Man in the Movie Camera (1929) became the inspirational point for the "eye", the limited palette, and the angled elements in the design.
DOCFEST MAILER
Mailer designed for the San Francisco Independent Film Festival 2009 documentary season, taking place at the Roxie Cinema in the San Francisco Mission District.
Goal: To create a mailer that was informative, practical and cost efficient. Mailer prints on 11 X 17 paper with no bleeds in two colors and can be folded easily for shipping. Back of mailer also becomes a calendar poster.
DOCFEST POSTER
Mailer designed for the San Francisco Independent Film Festival 2009 documentary season, taking place at the Roxie Cinema in the San Francisco Mission District.
Goal: To create a mailer that was informative, practical and cost efficient. Mailer prints on 11 X 17 paper with no bleeds in two color and can be folded easily for shipping. Back of mailer acts as a calendar poster.
DOWNWARD DOG LOGO
Logo designed for an organizaition who aims to bring doga classes to different venues in San Francisco and the greater Bay Area.
Goal: To create a name and a logo that embodies the philosophy, identity and vision of this organization. The yin and yang symbol became the first inspirational point for creating a design that revolved around the concepts of unity, openness, and flow, and that adopted a fresh and modern approach to a known traditional philosophy and practice.
DOWNWARD DOG
Business applications designed for the company Downward Dog include:
1. Large business card
2. Small business card
3. Brochure
4. Letterhead
5. Envelope
DOWNWARD DOG
Business applications created for the company Downward Dog include:
6. Note cards
7. Note pad
8. Post cards
KAI'S DONUT SHOP LOGO
Logo designed for a Bay Area local family-owned donut and coffee shop.
Goal: To create a brand
that could compete with other coffee shop chains, while maintaining its distinct neighborhood identity.
ROUND UP LOGO
Logo designed for the Round Up Music Festival held in Lafayette, CA, 2009.
Goal: To reflect Lafayette's agricultural background by playing with the definition of "round up" as the gathering of animals in a pen, and to represent the edginess of the festival and the Round Up Saloon, the festival's main venue, versus small-town Lafayette.
ROUND UP IDENTITY
Instructional booklet designed and created for the Round Up Music Festival identity system.
Goal: To create an effective and simple identity system consisting of: a logo, color palette, typography and design elements, to be used in the creation of advertising materials such as posters, banners, websites, clothing, vip cards...
Please note: partial spreads from the book are shown.
ROUND UP IDENTITY
Instructional booklet designed and created for the Round Up Music Festival identity system.
Goal: To create an effective and simple identity system consisting of: a logo, color palette, typography and design elements, to be used in the creation of advertising materials such as posters, banners, websites, clothing, vip cards...
Please note: partial spreads from the book are shown.
RAIDER CUP LOGO 2011
Logo designed for the 2010 Raider Cup organization's golf tournament in Isla Canela, Spain.
Goal: To parody the well-known Ryder Cup, by working off its traditional logo and incorporating subtle but significant changes characteristic of
its much smaller-scaled imitation.
RAIDER CUP LOGO 2012
Logo designed for the 2012 Raider Cup golf tournament in La Manga, Spain.
Goal: Following the client's direction to parody the competative nature of the international competition.
EDIBLE EXPEDITIONS LOGO
Logo designed for an edible plants exhibit at the San Francisco Conservatory of Flowers.
Goal: To create a fun and inducing visual to encourage families to get involved.
DOG'S LIFE LOGO
Logo designed for a company that sells organic grooming products.
Goal: To appeal to 25+ urban dog owners.
3 MUSKETEERS LOGO
Logo and packaging designed for specialty chocolate.
Goal: To create a higher quality chocolate line for the Three Musketeers brand.
Pilates LOGO
Logo designed for pilates
and fitness trainer.
Goal: To create an identity
that emodied the spirit
and essence of body work.
